Head of Marketing – Ummah Media Group

Job Description

Who We Are

Ummah Media Group is building digital infrastructure for the global Muslim community. Our mission is to empower and improve the Muslim global community through media and tech.

Operating since 2009 from California, our flagship company Muslim Ad Network has delivered over 2 billion ad impressions and reached 250+ million Muslims across 195 countries through MuslimReach™, our proprietary advertising platform.

We’ve built a portfolio of products serving the Ummah:

Muslim Ad Network (MuslimReach™) – The world’s largest Muslim-first digital advertising platform

MasjidConnect – Connecting mosques with technology and partnership opportunities

UmmahJobs – Career platform connecting Muslim professionals and halal employers (launched)

UmmahPlaces – Directory of halal restaurants, mosques, and Muslim-friendly businesses

IStandWithPalestine.org – Advocacy and awareness platform supporting Palestinian cause

Ummah Marketing Agency LLC – Premium consulting for Fortune 500 and halal economy brands

We’ve worked with Fortune 500 companies, halal brands, and nonprofits around the world, maintaining halal standards while delivering measurable results.

The Opportunity

We’re seeking a Head of Marketing to build and scale our marketing function. You’ll own the complete marketing strategy across all UMG products, driving brand awareness, lead generation, and revenue growth across the $3 trillion halal economy.

You’ll work directly with both co-founders (15+ years combined ad tech experience) to build a marketing engine that combines:

• Brand positioning for multiple products across diverse audiences
• Growth marketing and performance optimization
• Content strategy that resonates with Muslim values
• Thought leadership in the Muslim digital economy

Why this role matters now:

• We’re scaling revenue aggressively and need marketing to drive growth
• Additional products launching (MasjidConnect expansion, new initiatives) alongside established products like UmmahJobs
• Muslim market is massive (1.8B people, $3T economy) but underserved by quality marketing
• Our proven distribution (2B+ ads served through MuslimReach) gives us credibility to build on
• In process of raising institutional funding to accelerate growth and marketing investment

The upside: This role offers equity ownership, direct partnership with both co-founders, and the opportunity to lead marketing for the leading Muslim digital ecosystem. You’ll have significant autonomy to experiment, test channels, and build what works without layers of approval. If you’ve always wanted to own marketing strategy at a mission-driven company with massive market opportunity and proven products, this is it.

What You’ll Own

Marketing Strategy & Execution (40%)

• Develop and execute comprehensive marketing strategy across all UMG products
• Own lead generation and conversion optimization for MuslimReach, MasjidConnect, UmmahJobs, and other products
• Build content marketing engine (blog, social, email, video) that serves the Muslim community
• Drive SEO strategy, AI visibility optimization, and organic growth
• Manage brand positioning and messaging across diverse Muslim audiences globally
• Measure and optimize marketing ROI with data-driven decision making
• Position Muslim Ad Network as THE thought leader in Muslim advertising and media

Growth Marketing & Performance (30%)

• Develop customer acquisition strategies across channels (paid, organic, partnerships, AI-driven discovery)
• Build and optimize conversion funnels for publishers, advertisers, and users
• Implement growth experiments and A/B testing
• Drive publisher and client acquisition campaigns for MuslimReach advertising platform
• Scale successful channels efficiently while maintaining halal compliance
• Manage partnerships and co-marketing initiatives with Muslim organizations
• Create case studies and success stories that demonstrate our impact

Brand Development & Thought Leadership (20%)

• Position Muslim Ad Network as the trusted leader in Muslim advertising and media
• Create compelling brand narratives for each product line
• Develop thought leadership content and speaking opportunities
• Manage public relations and media outreach to Muslim and mainstream press
• Represent UMG at industry events (halal economy conferences, Muslim tech events)
• Build relationships within Muslim business and tech community
• Establish UMG values and mission in all marketing communications

Team Building & Collaboration (10%)

• Build and lead marketing team as we scale (start solo, grow strategically)
• Work cross-functionally with sales, product, and operations on go-to-market strategy
• Manage contractors and agencies for specialized needs (design, video, paid ads)
• Mentor junior marketers as team grows
• Champion marketing best practices and continuous improvement

What You Bring

Must-Haves

• 5+ years of marketing experience with proven track record of driving growth
• Strong performance marketing skills (you understand funnels, CAC, LTV, and growth metrics)
• Content creation ability (you can write compelling copy and create engaging content yourself)
• Data-driven mindset (you use analytics to make decisions, not gut feel)
• B2B marketing experience (you understand long sales cycles and relationship-based selling)
• Self-starter mentality (you can build strategy and execute from scratch without hand-holding)
• Cross-functional collaboration skills (you’ve worked with sales, product, and ops teams)
• Alignment with Islamic values and understanding of Muslim market sensitivities

Nice-to-Haves (We Can Train You)

• Experience with ad tech, SaaS, or marketplace businesses
• Previous work with Muslim or halal businesses
• Understanding of Muslim market dynamics and cultural nuances
• Video production and editing skills
• Design skills (Canva, Adobe Creative Suite)
• Experience building marketing function from scratch at a startup
• Network within Muslim business or tech community
• International marketing experience (MENA, South Asia, Southeast Asia)
• Understanding of AI-driven discovery and optimization

Critical Success Factors

• Strategic thinker who can also execute tactically (you think AND do)
• Comfortable with ambiguity and building from ground up
• Mission-driven (you care about serving the Muslim community, not just hitting KPIs)
• Scrappy and resourceful (you can do a lot with focused budget)
• Excellent communicator (written, verbal, and visual)
• Cultural sensitivity (you understand how to market to diverse Muslim audiences authentically)
• Results-oriented (you track metrics and optimize based on data, not assumptions)
• Entrepreneurial mindset (you see opportunities and take initiative without waiting for permission)

Compensation & Benefits

Compensation Philosophy:

We’re building something meaningful, and we want partners who believe in the mission. While we can’t compete with big tech salaries today, we offer equity ownership, direct leadership exposure, and the opportunity to build marketing for the Muslim digital economy from the ground up.

Compensation Package

• Base compensation TBD based on experience and mutual fit (we’re flexible for the right person)
• Equity ownership in UMG with clear vesting terms
• Performance bonuses tied to revenue and growth milestones
• Professional development budget for courses, conferences, and certifications
• Marketing tools and software budget

Recent Funding & Growth Capital

• Recently closed first round of funding from strategic investors
• In process of raising institutional funding to accelerate growth and scale marketing
• Financial runway to invest in marketing properly and test new channels
• Backed by 15 years of profitable Muslim Ad Network operations (California-based since 2009)
• Investment thesis validated by proven MuslimReach platform with 2B+ ads served

All Team Members Receive

• 100% remote work (we’re a global team, applicants from anywhere in the world welcome)
• Flexible PTO policy (take time for Ramadan, Hajj, family, and self-care)
• Access to industry conferences and training (E.g. World Halal Summit, Ad tech events)
• Be part of a mission-driven company serving 1.8 billion people
• Work on meaningful projects (not just clicks and conversions, but community impact)

Our Values (Review at muslimadnetwork.com/about-us)

Our core values determine how we develop our culture.

When you apply, tell us which value resonates most with you and why. This helps us understand your motivation beyond the resume.

Why Now?

This is a rare inflection point opportunity:

• Proven foundation: Muslim Ad Network has 15+ years of profitable operations (California-based since 2009), 2B+ ads served through MuslimReach, 250M+ reach
• Portfolio expansion: Established products like UmmahJobs combined with new launches (MasjidConnect expansion) need marketing leadership
• Market opportunity: $3 trillion halal economy is underserved by quality marketing
• Institutional funding: In process of raising significant capital to accelerate growth and marketing investment
• UAE entity established: International operations ready for global marketing campaigns
• MasjidConnect partnerships: 3,000+ mosques opening unique distribution channels
• Co-founder commitment: Marketing is a top priority for company growth

The timing is perfect: Muslim markets are growing, we have proven products and distribution through MuslimReach, and we’re raising capital to invest in marketing leadership. We just need the right person to scale it.

Join us early, build the marketing engine, and own a piece of the leading Muslim digital ecosystem.

What Success Looks Like

Your Impact

You’ll know you’re succeeding when:

• Marketing is driving measurable revenue growth across all UMG products
• Muslim Ad Network is recognized as the thought leader in Muslim advertising and media
• You’ve built a repeatable, scalable lead generation engine
• Content you create is shared widely in the Muslim business community
• Publishers and advertisers are citing UMG marketing as reason they joined
• Your marketing team (that you built) is executing excellent campaigns
• You’re invited to speak at major conferences about Muslim marketing and advertising

How to Apply

Email: jobs@muslimadnetwork.com

Subject Line: “Head of Marketing – [Your Name]”

Include in your email:

• Resume/CV (PDF preferred) with specific focus on marketing achievements and metrics
• Which UMG value resonates with you from our website (tell us why in 2-3 sentences)

Bonus points (optional but impressive):

• Your most impressive marketing growth story (include specific metrics and your role)
• How you’d approach UMG’s marketing challenges (what would you prioritize in first 90 days)
• Your understanding of the Muslim market (experience or perspective on marketing to Muslim audiences)
• Portfolio or case studies of past marketing work
• Sample content piece (blog post, social campaign, video) relevant to Muslim audiences
• Vision for how you’d position Muslim Ad Network as the leader in Muslim advertising and media
• Examples of growth campaigns you’ve run with metrics

Hiring Timeline

• Reviewing applications immediately (we’re eager to move fast)
• First interviews within 3-5 days for qualified candidates
• Process: Virtual interview with co-founders, marketing strategy discussion, case study exercise, then offer.
• Start date: Flexible based on your availability (ideally within 2-4 weeks)

Questions?

• Email: jobs@muslimadnetwork.com
• Learn more: muslimadnetwork.com
• Connect: linkedin.com/company/muslim-ad-network

Final Thoughts

We’re not looking for the “perfect” candidate. We’re looking for someone who:

• Has real marketing chops and can show growth results
• Understands the opportunity to market proven products (MuslimReach, UmmahJobs) and new launches
• Values equity and mission over maximizing starting salary
• Wants to serve the Muslim community through their marketing skills
• Thinks strategically but can also execute tactically
• Is comfortable working directly with co-founders in a fast-moving environment

This role is not for everyone:

• If you need a big team and budget from day one, this isn’t it
• If you want a corporate marketing manager role with established processes, look elsewhere
• If you can’t create content yourself and need to delegate everything, pass
• If you don’t see the value in equity and mission-driven work, this won’t work

This role is for you if:

• You’ve always wanted to build marketing at a mission-driven company with proven products
• You want ownership (literally, through equity) of what you build
• You’re energized by the challenge of marketing to 1.8 billion Muslims
• You can be scrappy and do great marketing with focused budget
• You care about serving the Muslim community and building ethical business
• You want to work directly with co-founders and shape company direction
• You see the opportunity in marketing MuslimReach (proven platform) alongside new products

One more thing: We’re looking for someone who understands why the Muslim market is special. This is more than just another marketing role. It’s a halal job where you can practice marketing that doesn’t compromise Islamic values while building infrastructure for 1.8 billion Muslims. If you read this posting and immediately saw the opportunity to build marketing for an underserved $3 trillion economy with strong values and growing demand, you get it.

If you’re that person, we want to talk to you.

“Build the marketing engine for 1.8 billion Muslims.”

Ummah Media Group is an equal opportunity employer committed to building a diverse team that reflects the global Muslim community we serve.