Job Description
Role Overview
The Ads Manager will drive program registrations through high-performing paid campaigns.
Key Responsibilities
Manage Meta and Google ad campaigns
Optimize performance through testing and targeting
Track conversions and ROI
Collaborate on creatives and landing pages
Basic Requirements
2–4+ years of paid ads experience
Proven results in conversion-focused campaigns
Experience with tracking tools (Meta Pixel, GTM)
Strong analytical and optimization skills
Preferred Qualifications
Experience in event or education marketing
Landing page optimization experience
Success in This Role Looks Like
Reduced cost per registration
Scalable ad campaigns
Clear and consistent reporting