Chief Marketing Officer (CMO)

The role is a Chief Marketing Officer (CMO) position at Yaqeen Institute for Islamic Research, a prominent Islamic research and content organization. This is a C-suite leadership role reporting directly to the CEO, open to candidates in the United States or Canada (no visa sponsorship available). The position can be performed remotely or from the Dallas, TX headquarters.

Role Overview

You will lead end-to-end marketing strategy across all channels and platforms for the Institute, overseeing brand visibility, product marketing, and digital growth initiatives.

Key Responsibilities

• Develop and execute comprehensive marketing strategy across organic and paid social media, search, email, and content distribution channels
• Manage the marketing budget and ensure effective resource allocation and campaign execution
• Build and lead the Marketing, Creative Design, and Media departments, developing high-performing teams
• Lead digital fundraising campaigns in partnership with the development function to increase donor engagement and revenue
• Work with the Chief Product Officer on demand generation and audience growth strategies
• Increase brand awareness, expand digital reach, and deepen community engagement across global audiences

Requirements

• Minimum 10 years of marketing experience, with substantial experience in senior marketing leadership roles
• Strong expertise in web-based and digital strategies, including digital fundraising, social media, and content marketing
• Experience collaborating with product leadership on demand generation and growth initiatives
• Background working with multi-segment marketing across diverse audiences
• Strategic and innovative thinking with strong presentation and project management skills
• Data-driven approach with strong analytical capabilities
• Demonstrated leadership characterized by integrity, accountability, and ownership
• Genuine passion for Yaqeen Institute's mission of strengthening Muslim faith and addressing doubts through research-based content
• Willingness to complete a practical assignment as part of the application process