Director of Income Generation

Action For Humanity, an international humanitarian NGO based in Salford, Manchester, is seeking a Director of Income Generation to lead all revenue-generation activities. Reporting directly to the CEO, this full-time permanent position offers £74,986–£84,398 annually and is based at the Manchester headquarters.

The organization delivers humanitarian assistance, development programmes, and peacebuilding initiatives across crisis-affected regions, with particular emphasis on the Middle East. As Director, you will own the complete income strategy and lead departmental heads across fundraising operations.

Your responsibilities include

Strategic Leadership

• Develop and execute the organisation's comprehensive income generation strategy
• Line-manage senior staff across all fundraising functions
• Align income activities with organisational goals and identify new revenue opportunities
• Maintain up-to-date knowledge of relevant policy and regulatory frameworks

Digital Transformation & Marketing

• Design and implement a global digital marketing strategy to grow donor reach
• Manage marketing budgets with rigorous return-on-investment oversight
• Lead a comprehensive transformation of AFH's website and digital presence
• Introduce innovative digital initiatives to expand income streams

Fundraising & Partnerships

• Build AFH's regional fundraising presence across the UK
• Cultivate and steward major donor relationships and corporate partnerships
• Establish external collaborations that strengthen the fundraising portfolio
• Manage strategic-level budgets across all revenue streams

Donor Experience & Retention

• Develop and implement donor acquisition and retention programmes
• Enhance the overall donor experience and journey
• Grow the donor database organically through strategic initiatives
• Ensure consistent return on investment across all income activities

Required Qualifications & Experience

• Bachelor's degree in a relevant discipline
• Proven track record of income generation success in the humanitarian or development sector
• Demonstrated expertise in senior strategic, commercial, and operational leadership
• Experience managing senior stakeholders and line-managing departmental teams
• Strong relationship-building and networking capabilities
• Knowledge of UK charity law, GDPR compliance, and Fundraising Regulator requirements
• Understanding of geopolitical and humanitarian issues, particularly in the Middle East context
• Fluent English communication

Desirable Qualifications

• Master's degree
• Leadership or management qualification
• Fluency in Arabic, Urdu, or French

What's Offered

• 25 days annual leave plus a birthday day off and bank holidays
• Matched pension contributions
• Enhanced sick leave and parental leave
• Covered travel expenses
• Employee Assistance Programme
• Modern Manchester office with free parking and dedicated prayer facilities