Event & Brand Marketing Specialist - Germany

Muzz, a leading Muslim matrimony platform and Y Combinator-backed consumer tech startup, seeks a full-time Event & Brand Marketing Specialist to drive brand presence and organic user acquisition in the German market. The role is fully remote within Germany and requires fluency in both German and English.

**Role Overview:**

You will own two complementary functions: Brand Marketing (executing and localising global campaigns) and Event Marketing (creating in-person community experiences). Your focus is growing Muzz's presence through integrated campaigns and high-impact local events aligned with community values.

**Brand Marketing Responsibilities:**

• Execute integrated brand campaigns and local activations tailored to the German market
• Adapt global campaigns with local insights and develop market-specific initiatives
• Oversee influencer, creator and strategic brand partnership campaigns
• Coordinate delivery across Creative, Performance Marketing and Product Marketing teams
• Build Success Couple (community member) partnerships and develop their stories into compelling marketing content
• Provide market-specific creative and messaging support to the Performance Marketing team
• Support in-app communications and product launch announcements
• Own local go-to-market campaigns for new Muzz product features
• Manage campaign budgets, timelines and stakeholder accountability
• Measure performance against KPIs and document insights for future optimisation

**Event Marketing Responsibilities:**

• Conceive, plan and execute local community events (singles' nights, social gatherings, brand activations) from concept through post-event evaluation
• Develop event concepts rooted in local cultural insights and aligned with Muzz's brand mission
• Manage all logistics: venue selection, vendor coordination, supplier management, and budget control
• Create event marketing strategies that drive registrations and attendance
• Analyse event performance and impact

**Required Qualifications:**

• Minimum 4 years in brand marketing, event marketing, experiential marketing, community marketing or communications
• Demonstrated success planning and executing events and brand activations end-to-end
• Strong project management capabilities across budgets, timelines, vendors and cross-functional stakeholders
• Experience developing event marketing and promotional strategies that drive engagement and registrations
• Creative thinking informed by cultural and social insights
• Proven ability to negotiate with and manage external partners, agencies and vendors
• Data-driven approach to measuring and optimising marketing effectiveness
• Fluent in German and English (required)

**Compensation & Benefits:**

• Base salary: €45,000–€55,000 per year
• Performance bonus: 25% of base salary
• Equity stake in the company
• Remote-flexible work within Germany