Freelance Content Marketing Specialist — Travel & Lifestyle

Have Halal, Will Travel (HHWT)
freelanceRemote (Malaysia / Singapore hours)Mid LevelMid-LevelMYR 65 – MYR 65
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Job Description

Have Halal, Will Travel (HHWT) is Asia's leading Muslim lifestyle and travel media platform, serving over 9.4 million Muslims monthly with curated destination guides, halal food reviews, and travel resources tailored for Muslim travelers.

Role Overview

As a Freelance Content Marketing Specialist, you'll be a core contributor to HHWT's editorial and digital strategy, responsible for creating and optimizing content that helps Muslims plan confident, halal-friendly travel experiences.

Key Responsibilities

  • Refresh and improve existing content library for enhanced SEO, AI-search discoverability, factual accuracy, and current relevance
  • Research and develop new branded and editorial travel and lifestyle content across HHWT's content verticals
  • Apply SEO and AI-search (AISEO) principles throughout all published work to maximize visibility and discoverability
  • Leverage modern AI content tools to increase efficiency in content creation and editing
  • Create platform-native social media content optimized for Facebook, Instagram, and TikTok
  • Develop and execute strategies to grow HHWT's social channels through audience-appropriate, strategic posting

Required Qualifications

  • Minimum 3 years of content marketing experience with demonstrated expertise in article and editorial writing
  • Background and proven experience in travel or lifestyle content
  • Track record of growing social media accounts across Facebook, Instagram, and TikTok
  • Working knowledge of SEO and AI-search principles
  • Proficiency with analytics platforms including Google Analytics, Meta Business Suite, and TikTok analytics
  • Prior client-facing work experience
  • Strong written English skills, specifically for Southeast Asian audiences (Singapore, Malaysia, Indonesia)

Schedule & Availability

  • Minimum 4 hours per day availability, Monday–Friday, during Singapore/Malaysia business hours required

Nice-to-Have Skills

  • Personal experience with Muslim lifestyle or halal travel
  • Advanced proficiency with AI writing and editing tools
  • Experience managing regional content campaigns
  • Bahasa Malaysia or Indonesian language skills
  • Short-form video scripting and creation ability

Compensation

MYR 65 per hour (freelance)

Application Process

Applications submitted via Google Form questionnaire, followed by Zoho Recruit application process.