Marketing Manager - Ummah Media Group
Job Description
Who We Are
Ummah Media Group is building digital infrastructure for the global Muslim community. Our mission is to empower and improve the Muslim global community through media and tech.
Operating since 2009 from California, our flagship company Muslim Ad Network has delivered over 2 billion ad impressions and reached 250+ million Muslims across 195 countries through MuslimReach™, our proprietary advertising platform.
We've built a portfolio of products serving the Ummah: ummahmediagroup.com
The Opportunity
We're seeking a Marketing Manager to build and scale our marketing function. You'll own the complete marketing strategy across all UMG products, driving brand awareness, lead generation, and revenue growth across the $3 trillion halal economy.
You'll work directly with both co-founders (15+ years combined ad tech experience) to build a marketing engine that combines:
Brand positioning for multiple products across diverse audiences
Growth marketing and performance optimization
Content strategy that resonates with Muslim values
Thought leadership in the Muslim digital economy
Why this role matters now:
We're scaling revenue aggressively and need marketing to drive growth
Additional products launching (MasjidConnect expansion, new initiatives) alongside established products like UmmahJobs
Muslim market is massive (1.8B people, $3T economy) but underserved by quality marketing
Our proven distribution (2B+ ads served through MuslimReach) gives us credibility to build on
In process of raising institutional funding to accelerate growth and marketing investment
What You'll Own
Marketing Strategy & Execution (40%)
Develop and execute comprehensive marketing strategy across all UMG products
Own lead generation and conversion optimization for UMG products
Build content marketing engine (blog, social, email, video) that serves the Muslim community
Drive SEO strategy, AI visibility optimization, and organic growth
Manage brand positioning and messaging across diverse Muslim audiences globally
Measure and optimize marketing ROI with data-driven decision making
Position Muslim Ad Network as THE thought leader in Muslim advertising and media
Growth Marketing & Performance (30%)
Develop customer acquisition strategies across channels (paid, organic, partnerships, AI-driven discovery)
Build and optimize conversion funnels for publishers, advertisers, and users
Implement growth experiments and A/B testing
Drive publisher and client acquisition campaigns for MuslimReach advertising platform
Scale successful channels efficiently while maintaining halal compliance
Manage partnerships and co-marketing initiatives with Muslim organizations
Create case studies and success stories that demonstrate our impact
Brand Development & Thought Leadership (20%)
Position UMG as the trusted leader in Muslim community
Create compelling brand narratives for each product line
Develop thought leadership content and speaking opportunities
Manage public relations and media outreach to Muslim and mainstream press
Represent UMG at industry events (halal economy conferences, Muslim tech events)
Build relationships within Muslim business and tech community
Establish UMG values and mission in all marketing communications
Team Building & Collaboration (10%)
Build and lead marketing team as we scale (start solo, grow strategically)
Work cross-functionally with sales, product, and operations on go-to-market strategy
Manage contractors and agencies for specialized needs (design, video, paid ads)
Mentor junior marketers as team grows
Champion marketing best practices and continuous improvement
What You Bring
Must-Haves
2+ years of marketing experience with proven track record of driving growth
Strong performance marketing skills (you understand funnels, CAC, LTV, and growth metrics)
Content creation ability (you can write compelling copy and create engaging content yourself)
Data-driven mindset (you use analytics to make decisions, not gut feel)
B2B marketing experience (you understand long sales cycles and relationship-based selling)
Self-starter mentality (you can build strategy and execute from scratch without hand-holding)
Cross-functional collaboration skills (you've worked with sales, product, and ops teams)
Alignment with Islamic values and understanding of Muslim market sensitivities
Nice-to-Haves (We Can Train You)
Experience with ad tech, SaaS, or marketplace businesses
Previous work with Muslim or halal businesses
Understanding of Muslim market dynamics and cultural nuances
Video production and editing skills
Design skills (Canva, Adobe Creative Suite)
Experience building marketing function from scratch at a startup
Network within Muslim business or tech community
International marketing experience (MENA, South Asia, Southeast Asia)
Understanding of AI-driven discovery and optimization
Critical Success Factors
Strategic thinker who can also execute tactically (you think AND do)
Comfortable with ambiguity and building from ground up
Mission-driven (you care about serving the Muslim community, not just hitting KPIs)
Scrappy and resourceful (you can do a lot with focused budget)
Excellent communicator (written, verbal, and visual)
Cultural sensitivity (you understand how to market to diverse Muslim audiences authentically)
Results-oriented (you track metrics and optimize based on data, not assumptions)
Entrepreneurial mindset (you see opportunities and take initiative without waiting for permission)
Compensation & Benefits
Compensation Philosophy:
We're building something meaningful, and we want partners who believe in the mission. While we can't compete with big tech salaries today, we offer equity ownership, direct leadership exposure, and the opportunity to build marketing for the Muslim digital economy from the ground up.
Compensation Package
Base compensation TBD based on experience and mutual fit (we're flexible for the right person)
Performance bonuses tied to revenue and growth milestones
Professional development budget for courses, conferences, and certifications
Marketing tools and software budget
Recent Funding & Growth Capital
Recently closed first round of funding from strategic investors
In process of raising institutional funding to accelerate growth and scale marketing
Financial runway to invest in marketing properly and test new channels
Backed by 15 years of profitable Muslim Ad Network operations (California-based since 2009)
Investment thesis validated by proven MuslimReach platform with 2B+ ads served
All Team Members Receive
100% remote work (we're a global team, applicants from anywhere in the world welcome)
Flexible PTO policy (take time for Ramadan, Hajj, family, and self-care)
Access to industry conferences and training (E.g. World Halal Summit, Ad tech events)
Be part of a mission-driven company serving 1.8 billion people
Work on meaningful projects (not just clicks and conversions, but community impact)
What Success Looks Like
Your Impact
You'll know you're succeeding when:
Marketing is driving measurable revenue growth across all UMG products
Muslim Ad Network is recognized as the thought leader in Muslim advertising and media
You've built a repeatable, scalable lead generation engine
Content you create is shared widely in the Muslim business community
Publishers and advertisers are citing UMG marketing as reason they joined
Your marketing team (that you built) is executing excellent campaigns
You're invited to speak at major conferences about Muslim marketing and advertising
How to Apply
Include in your application:
Resume/CV (PDF preferred) with specific focus on marketing achievements and metrics
Which UMG value resonates with you from our website (tell us why in 2-3 sentences) muslimadnetwork.com/company/about-us
Bonus points (optional but impressive- don't have to include all):
Your most impressive marketing growth story (include specific metrics and your role)
How you'd approach UMG's marketing challenges (what would you prioritize in first 90 days)
Your understanding of the Muslim market (experience or perspective on marketing to Muslim audiences)
Portfolio or case studies of past marketing work
Sample content piece (blog post, social campaign, video) relevant to Muslim audiences
Vision for how you'd position Muslim Ad Network as the leader in Muslim advertising and media
Examples of growth campaigns you've run with metrics
Hiring Timeline
Reviewing applications immediately (we're eager to move fast)
First interviews within 3-5 days for qualified candidates
Process: Virtual interview with co-founders, marketing strategy discussion, case study exercise, then offer.
Start date: Flexible based on your availability (ideally within 2-4 weeks)
Questions?
Email: jobs@muslimadnetwork.com
Learn more: muslimadnetwork.com
Final Thoughts
We're not looking for the "perfect" candidate. We're looking for someone who:
Has real marketing chops and can show growth results
Understands the opportunity to market proven products (MuslimReach, UmmahJobs) and new launches
Wants to serve the Muslim community through their marketing skills
Thinks strategically but can also execute tactically
Is comfortable working directly with co-founders in a fast-moving environment
Ummah Media Group is an equal opportunity employer committed to building a diverse team that reflects the global Muslim community we serve.