Manager of Marketing and Branding

Boston Islamic Seminary seeks an experienced Senior Manager of Marketing and Branding to lead fundraising and donor-acquisition marketing efforts. This full-time position is available as remote or based in Boston, MA, with occasional travel to Boston for organizational events.

Role Overview

You will own the complete demand generation strategy, creating targeted campaigns that reach distinct donor segments and driving multi-channel fundraising initiatives. You'll develop and execute integrated marketing across email, social media, direct mail, and events while building lead capture, nurturing, and conversion mechanisms to transform prospects into committed donors.

Key Responsibilities

• Design and execute comprehensive demand generation campaigns targeting different donor segments
• Lead multi-channel fundraising initiatives (email, social media, direct mail, in-person events)
• Develop and optimize lead capture, nurturing, and conversion funnels
• Measure campaign performance metrics and analyze ROI across all marketing channels
• Iterate and refine strategy based on data-driven insights and testing
• Oversee and manage a team of marketing professionals and external vendor relationships
• Collaborate with development and communications departments to ensure consistent messaging
• Ensure all marketing initiatives align with Boston Islamic Seminary's mission of training Islamic scholars for American Muslim communities

Requirements & Qualifications

• Minimum 10+ years of hands-on experience managing and executing demand generation campaigns
• Strong expertise across digital marketing channels (email, social media, SEO, paid advertising)
• Proficiency with CRM platforms and marketing automation tools
• Excellent storytelling and written and verbal communication abilities
• Proven experience managing and leading marketing teams
• Deep understanding of donor psychology and the fundraising lifecycle
• Authorized to work in the United States without sponsorship