Marketing, Communications & Campaigns Lead

Senior Marketing, Communications & Campaigns Lead for Muslim Aid UK's Growth Department. This permanent full-time role leads the marketing, communications and PR function across the charity's Growth Strategy 2026-2030, directly managing the Product & Campaigns Manager and Communications & PR Officer while collaborating with the Head of Growth, Head of Impact, and Digital & Influence Marketing Senior Officer.

Key Responsibilities

• Develop integrated marketing, communications and campaigns strategy aligned to the organisation's Growth Strategy, targeting five priority audience segments: Communities/Diaspora, Professionals, Corporates, High Net Worth Individuals, and Young People
• Lead production of donor communications with a target 30% open rate, using email marketing, direct mail and supporter engagement campaigns
• Set editorial and brand standards for compelling, programme-aligned impact storytelling that builds long-term supporter loyalty and inspires giving
• Lead proactive and reactive media relations, building relationships with journalists, editors, broadcasters, digital creators and Muslim media outlets
• Manage corporate communications to maintain a coherent, authoritative and trusted organisational voice across donors, media, strategic partners, government bodies and the Muslim community
• Serve as the Growth Department's point of contact for internal communications, ensuring the wider organisation has visibility of campaign moments and priorities
• Collaborate with the Advocacy team on joint campaign planning, shared messaging frameworks and coordinated external messaging across fundraising and advocacy

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations or related field, or equivalent professional experience
• Senior-level experience in marketing communications, fundraising communications, brand marketing or PR role, ideally within a charity, INGO or mission-driven organisation
• Strong media relations and PR background with proven ability to secure positive coverage and manage reputational risk
• Experience leading donor or supporter communications including impact storytelling, email marketing, direct mail and fundraising campaign content
• Exceptional written and verbal communication skills, able to craft compelling audience-segmented narratives across channels and formats
• Demonstrated ability to lead, influence and collaborate across departments at all levels including with senior leadership and Board
• Proficiency with digital tools including content management systems, email platforms, social media management tools, Google Analytics and Meta Business Suite

The role is based in London on a hybrid basis (currently 2-3 days per week in office, with flexibility for additional in-office days as organisational needs require). Candidates must already have the right to work in the UK as sponsorship is not available. Application deadline: 27 October 2026.