Job Description
SeekersGuidance is a global nonprofit organization dedicated to providing free, accredited Islamic education and religious guidance to learners worldwide. This fully remote, full-time position reports to senior leadership and plays a central role in driving student growth through strategic, data-driven marketing initiatives.
Core Responsibilities
- Design and execute comprehensive multi-platform marketing strategies targeting specific audience segments to consistently increase course registrations
- Manage paid advertising campaigns across Google Ads and Meta (Facebook/Instagram), optimizing for performance and cost efficiency
- Build, maintain, and grow email subscriber lists; oversee email campaign execution with focus on improving open rates and click-through rates; conduct quality assurance on all outgoing communications
- Plan and oversee social media calendar and content strategy; direct creative and media teams in content production
- Collaborate on SEO strategy and implementation to enhance the organization's global search visibility and discoverability
- Lead a globally distributed team of media assistants and creative professionals; manage project timelines and deliverables
- Track and report weekly Key Performance Indicators (KPIs) to senior leadership
- Measure success by month-over-month course registration growth, social media engagement metrics, email performance benchmarks, and optimized Cost Per Acquisition (CPA)
Required Qualifications
- 3+ years of demonstrated experience in a senior marketing role with proven track record of driving growth
- Strong copywriting skills and fluent English proficiency
- Data-driven approach with proven proficiency in analytics dashboards and performance measurement
- Self-motivated leadership style with capability to manage and motivate remote teams across time zones
- Preferred: prior experience in nonprofit or Islamic education sectors
What's Offered
- Fully remote position with global team
- Opportunity to advance Islamic education at scale, reaching hundreds of thousands of learners
- Leadership role managing creative and media professionals