Paid Social Lead (Meta Ads)

Kwayse is The Muslim Marketing Agency, founded in 2019 and serving over 150 brands across the UK, Europe, the Gulf, and North America. The agency specializes in marketing to Muslim consumers on behalf of Muslim e-commerce brands, Islamic institutes, and Muslim charities, operating in English, French, and Arabic.

About the Role

You will lead Meta advertising across Kwayse's diverse client portfolio as a Paid Social Lead — a senior, client-facing position. The agency works on varied, high-impact campaigns: one month you might run acquisition for Quran distribution reaching donors in Saudi Arabia; the next, Zakat campaigns for international agencies, mosque rebuild appeals, or sales campaigns for Islamic bookstores. When campaigns succeed, real Islamic causes get funded.

Your Responsibilities

• Own the strategy, setup, and optimization of Meta Ads across all client accounts
• Work alongside Kwayse's in-house creative team, directing briefs and guiding what gets produced
• Serve as the primary point of contact for clients on campaign performance, results, and next steps
• Manage budget pacing and performance across all paid social accounts
• Establish and maintain proper conversion tracking: Facebook Pixel, Conversions API, and GA4 integration
• Present monthly reporting to clients via video calls
• Create operational procedures (SOPs) that enable the paid media team to scale

Requirements

Essential: 3+ years of proven Meta Ads experience targeting UK or US audiences; demonstrated accountability for budget and ROI (not just campaign execution); experience in e-commerce, charity fundraising, or both; confident spoken English for client presentations; ability to work UK business hours.

Useful: Google Ads or TikTok Ads experience; Arabic language skills.

The agency values character as much as skill: honesty, integrity, putting clients first, and willingness to exceed job expectations.

What's Offered

Fully remote position from anywhere globally. Salary reflects location and experience, with performance bonuses tied to client results and retention. Clear growth path to lead the paid media team as the agency scales.

How to Apply

Send applications to careers@kwayse.com with: CV, total monthly ad spend personally managed, current location, monthly salary expectation (USD), and a 60–90 second video or voice recording walking through one ad account you've run — outline the problem, change you made, and the outcome. Incomplete applications are not reviewed; complete applications are read carefully and answered.