Summary

The Copywriter for Creative Ad Scripts is responsible for developing bold, original, and emotionally engaging copy for paid ads, video ads, short-form content, and campaign creative. The focus is on creating high-performing ad scripts and ad copy that capture attention quickly, communicate strong ideas, and inspire Muslim audiences to take action.

The ideal candidate is a highly creative writer and concept thinker who can turn campaign goals into fresh, out-of-the-box ad ideas. They should be able to write copy that feels human, memorable, persuasive, and visually adaptable for video, social media, and performance marketing campaigns.

This role is best suited for someone who does more than write clean sentences. We are looking for a creative thinker who can develop strong hooks, unexpected angles, emotional storylines, and ad concepts that stand out in a crowded digital space.

Strong experience in creative copywriting, ad copywriting, scriptwriting, or performance marketing content.

• Ability to develop original concepts, creative angles, and emotionally compelling ad ideas.

• Strong understanding of how to write for short-form video, paid social ads, and digital campaigns.

• Excellent ability to write hooks, headlines, voiceover scripts, and calls to action.

• Strong storytelling skills with the ability to make messages feel human, clear, and memorable.

• Ability to think beyond standard copy and bring fresh creative ideas to campaigns.

• Experience writing for mission-driven, nonprofit, fundraising, advocacy, or community-centered campaigns is a plus.

• Important: Ability to write for Muslim community audiences.

• Strong editing skills and attention to detail.

• Comfortable collaborating with designers, video editors, marketers, and campaign leads.

• Will report directly to the Chief of Marketing so comfortable with communicating to executives.

• Ability to receive feedback and revise copy while preserving the strength of the creative idea.